Our History: From our Family to Yours!

World Famous Sales of Canada is a family business, founded by Al Mucher in 1953. Al came to this country from Greece as a refugee, having survived Auschwitz, he came with his only surviving brother, and with one goal, to replant his roots and grow a family. Canada is a fertile and welcoming country, sure, she can get cold eh, but the people here have warm hearts, and that's, a warmth no winter can freeze, it’s part of what makes us who were we are as Canadians!

Camping, hunting, fishing and the outdoors, are deeply rooted in Canadian History, but despite this, in the early 1950's the outdoor sporting goods industry had yet to fully develop. During the "early days" the majority of campers and outdoor enthusiasts used army surplus products to brave the elements. Al's youth had taught him an understanding of army issued products and he developed a keen eye for quality and a sharpmind for business. Through the Canadian way of hard work, determination, a commitment to his customers, honesty and integrity, Al built the business from ground up, purchasing army issued surplus and replicas and wholesaling themto retailers. He developed a name for himself, Al the Greek, a name that carried with it a reputation for the aforementioned and it was from this that World Famous Sales of Canada began. As the years passed and outdoor adventure sports became more popular and the product line grew.

Al's two sons joined him in the business, and were integral to World Famous Sales of Canada's ongoing success and development; adding more technical and specific product lines, like Tents, Air Mattresses and the Misty Mountain clothing line and Rockwater Designs technical product line.

To Al, World Famous Sales of Canada is more than a business, it’s a family. Now, well into his 80's, Al isstill the first to arrive each day and the last to leave! To Al, it’s about making sure that his family is there to help other families, to give back to a country that gave him the family and home he was robbed of.

Throughout the years, we have been overjoyed and proud to be there for your family. Few things bring a smile to our faces likes being a part of the moments that make your everlasting family memories. From smiling nights singing and basking around the warmth of family,friendsand the campfire, to your little one's first portage, from that first night at sleepover camp, to backyard basecamps, from weekend warrior grunts and weeklong expeditions, to relaxing cottage, recharge your battery, retreats for all your travels and adventures, if you're exploring this beautiful and free country, that we proudly claim as OUR HOME, we thank you for taking us along for your adventure.